Business Success Stories - Christine Wallace Grows Gracewinds

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The hodgepodge of interconnectingg spaces reflects the variety of services for expectanty and new parents provided by Gracewinds Perinatal classrooms forchildbirth education; studios for yoga and fitnesxs classes; treatment rooms for massage and acupuncture; and rooms for lactatiohn consultants. It also includes a retail The Peapod Book andBirth Store, which specializes in baby Next door is The Velveteen Child, a bookstorew for mostly used children's books. In the The China Cat Café sells latteds and snacks. The mood mirrors the down-to-earth friendliness of Christine Gracewinds chief executiveand "I didn't want it to have a medicaol clinic feel," Wallace said.
"I wanted it to feel like you coul come here and take yourshoes off." A childbirth educator, certified labor doula, mother of five and new Wallace started Gracewinds in 2002 when she saw that expectan t couples and new parents had to look all over town for "It was crazy," she "I thought, why not put them all together? " She started with five contract practitioners operatinvg out of a former tavern. She and her husband, Jeff self-financed the business with a fewthousand dollars. Jeff did carpentru and remodeling in exchange for afew months' rent on the building. Christine made use of her art backgrouns bypainting murals.
The business started takinf off, adding practitioners and clients