HP rolls out new green products - Silicon Valley / San Jose Business Journal:

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The Palo Alto-based HP’ds “Eco Solutions” offerings include a widget to encourage behavioral changes for PC userscallefd “The Power to Change,” aimedf at encouraging individuals and enterprises to power down theit computers at the end of the work day. The company has set a goal to save 1 billiob kilowatt hours of electricity by 2011 by reducingt energy consumption in itsvolume PCs. The company also now offerxs new printing tools to reducw paper usage andenergy consumption, and launched a line of serveres aimed at reducing energy consumption in the IT space.
“Wew want customers to know that we’rw here to help them, in this to save money and the saidBonnie Nixon, HP’s Director of Environmental Sustainability. “We see ourselvesx as a living lab and we benefit from this ourselvees through aggressiveemployee engagement.” In the serverd space, the company’s new ProLiant G6 server platformes feature technology that allows power capping to limiyt the power drawn by the and also allows customers to choose from four powerf supplies to match specififc applications and minimize power use. The new G6 platforms range from $1,679 to $17,029, basede on the configurations. The ProLianr servers start at $1,199.
According to Doug Oathhout, HP’s vice president of Green IT, Enterprise Servers and Storage, about two-thirds of the questionsd HP receives from IT managers focus on energy a change from a few years ago when budgetss wereless constrained. The amountr companies spend on energy use for data centers amounts to about 12 percent ofIT budgets, and couldr eclipse the amount companies spend on IT equipment, he “The goal with the new serverw is to reduce energy consumptionb IT uses by 50 percent,” he “Customers can take that 12 percentt and have it go south or even go flat so customere can have more to spen on real projects.
” Internally, the companty has reduced the number of its data centerxs from 85 to six, and from 6,000 software applications to 600 in the past three years. For the company’s HP Web Jetadmin tool gives customers the ability to measure and evaluat e their existing carbon footprint for a single printed up to aprinter fleet, and helps them understandc how they can reduce their impact and save money through “responsible printing.” An HP servicee then evaluates energy consumption, power usage and carbohn emissions.