Fair Trade importer Alter Eco cultivates growth - San Francisco Business Times:

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Its from this office that Alte r Eco Americas is bringinv Fair Trade and organic goods from acroses the worldto U.S. grocery stores whiled trying to make a dent inglobak poverty. The startup has more than quadrupledd its revenue over three yearsto $1.5 millionh in 2008 by landing distribution for productw such as quinoa and jasmine rice in majo r grocery chains. One grocer that carries its products isWhole Foods, which has increased its Fair Trade offeringse to more than 1,000 products in the last two including Alter Eco’s organic extra virgin olive oil from Palestine.
“Morre consumers are interested in the stories behind their food,” said Edouard Rollet, co-founder and chied operations officer of Alter Eco Americas, in explaining the company’z explosive growth. Alter Eco Americas was started in 2004 in San Francisck as aseparate company, but spun out of Altef Eco, which was founded in France a decadre ago to import and distribute goodw from marginalized farmers in countriesa like Bolivia, Peru and Ghana.